Remaining Relevant: What do Las Vegas, Floyd Mayweather Sr. and Remaining Relevant have in common?

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Remaining Relevant: What do Las Vegas, Floyd Mayweather Sr. and Remaining Relevant have in common? By Carey Lohrenz Remaining relevant to multiple generations has become increasingly challenging for every brand. Every generation has its own “Greatest Hits” list, and even legendary sports figures face the challenge of remaining relevant in the minds of younger fans. Competition…

Remaining Relevant

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By Carey Lohrenz In a challenging economic environment, remaining relevant to your customers and within your organization is critical to your survival. Those who fail to deliver value to their consumers, shareholders, clients and teammates become extinct. Want proof? Just ask Circuit City. Circuit City became complacent. With a management group at the helm that…